For property managers and hosts, Airbnb’s Winter Release is like the trailer for the next big blockbuster, showcasing new features set to make hosting simpler and more profitable. This season’s update introduces a brand-new Co-Host Network, enhanced search tools, and payment options tailored to international markets. Here’s how these changes could redefine your hosting experience.
Key Highlights for Hosts in the 2024 Airbnb Winter Release
1. Airbnb’s New Co-Host Network: Expanding Your Hosting Team
Airbnb’s new Co-Host Network allows hosts to easily find and connect with trusted local co-hosts, simplifying property management while keeping the personal touch. Whether you’re juggling multiple listings or just need an extra set of hands, the Co-Host Network is a game-changer for scaling up without handling everything solo. This feature connects you with vetted co-hosts, requiring high standards—over 10 hosted stays, a 90% response rate, and a minimal cancellation rate—to ensure your property is in good hands.
2. Enhanced Search Features to Boost Visibility
Airbnb has introduced 50 new app upgrades to help guests find the ideal stay with ease. Improved search filters and revamped map features are designed to make it easier for travelers to discover listings like yours. If your property is near popular attractions or high-demand areas, these search enhancements mean your listing could pop up more often for potential guests. Personalized filters now even take into account each guest’s preferences, boosting the chances your property will appear in searches that align with what you offer.
3. New Local Payment Options to Reach Global Guests
To make Airbnb bookings more accessible to international travelers, Airbnb has rolled out four new local payment options—Vipps (Norway), Mobile Pay (Denmark), MoMo (Vietnam), and P24 (Poland). This addition could open up new markets for hosts and make the booking process smoother for guests worldwide.
Building on Last Year’s Updates
This year’s updates build on features from previous releases, ensuring a seamless experience for hosts. The Co-Host Network, for example, expands on 2023’s co-host payout sharing and messaging tools, taking co-hosting to the next level. Meanwhile, search enhancements complement last year’s Guest Favorites Badge, which already highlights highly rated properties.
Airbnb Insights on Winter Travel Trends
This winter, travelers are looking for memorable group vacations, warm-weather escapes, and event-driven stays. Key trends include:
- Group Bookings: The average group size for Airbnb searches remains at four, highlighting the popularity of family trips and group getaways. Listings with three or four bedrooms often see increased demand as a result.
- Winter Sun: Travelers are gravitating toward properties with summer-like amenities, such as golfing options, beach access, or nearby national parks, providing opportunities for hosts to highlight these amenities.
- Event-Driven Travel: With a rise in “event-cation” bookings, guests are planning trips around music festivals, sports games, and cultural events. If your property is near a popular event venue or seasonal attraction, it’s worth updating your listing to highlight these benefits.
How Hosts Can Capitalize on the Winter Release
- Optimize Listing Visibility – Use the updated filters to your advantage by ensuring your listing is accurately categorized and highlights key amenities to match guest preferences.
- Leverage the Co-Host Network – For multi-property hosts or those seeking a lighter workload, the Co-Host Network can provide local expertise and handle day-to-day management tasks while you keep overall control.
- Emphasize Amenities – As guests seek unique experiences this winter, highlight nearby attractions or special features, such as ski access, beachfront views, or event proximity.
Final Takeaway
This winter release is designed to support hosts as they enhance their listings, attract new guests, and streamline property management. For more tips on optimizing your Airbnb experience, explore Marbella Lane’s property management services to see how we can help you maximize your listings on Airbnb and beyond.